VW Campaign Takes a Gamble

Volkswagen recently introduced an out-of-the box marketing ploy which allows you to make bets on beetle races. Yes, the actual insects, racing around an intricately-designed racecourse. The new Bug Run website (which serves to promote their powerful ‘Beetle Turbo’ model) even details each bug’s name and attributes, high scores, and live video of the races. Don’t think we’ll be having any beetle races at B2B anytime soon, but we felt this was a good opportunity to reflect on a few VWs from our past (a much less creepier approach).

See the AdWeek article here .

And may the best bug win.  

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