SEMA Show

The SEMA Show once again brought together the automotive industry’s brightest minds, most innovative products, and hottest vehicles and concepts in the world. Imagine four jam-packed days of new product announcements, demonstrations, awards, and a sea of vehicles in every make and model. The show is THE premier automotive specialty products trade event in the world, and two B2B Media employees were fortunate to be a part of it. Jan Hillhouse, our Director of Internal Operations, represented the United Applications Standards Group (UASG), manning the organization’s booth while remotely carrying on her plethora of daily project management duties. B2B Creative Director, Sean Madden, also attended the show to see his vehicle wrap concept installed in front of thousands on the show floor.

Madden’s vehicle wrap design on Scion’s new FR-S model was on display in Las Vegas as a part of a national contest. His design was one of four selected by UASG, Scion, and 3M Graphic Films. Entries were submitted from across North America and the winning designs were featured during installation demonstrations at the event. Sean’s Scion FR-S incorporated two of his childhood guilty pleasures, The Dukes of Hazzard and Bruce Lee. Think American pop culture mashed with Japanese origins, playing off the Toyota-owned Scion brand. The “General Lee” wrap featured 3M’s unreleased 1080 Satin Pearl White film with printed vinyl overlays. His design received praise in a post-show blog and photo gallery from Automedia.com highlighting the best Scion FR-S and Subaru BRZ concepts seen at the SEMA Show. More than forty other Scion FR-S were featured that week at the show, and Madden’s design was one of eleven touted in the Automedia post.

When Sean wasn’t anxiously circling the UASG booth during install, he made the best of an incredible opportunity to observe three million square feet of the world’s best vehicle graphics and products. Displays ranged from a group of superhero-themed Kias to a Carroll Shelby tribute and Acura’s latest NSX concept. Want to see SEMA through Sean’s eyes? We’ve put together a few of his photos on our Facebook page in the SEMA Show  album. Check it out and tell us your favorites. We’re a little biased, of course.

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