Are you too hip?

This FastCo.DESIGN article (and parody) on the recent vintage design trend adds some new perspective. Yes, this direction is very prevalent in the latest design magazines and advertising awards. Anyone with a MacBook Pro and dark framed glasses is already bored with it. But, when it boils down, clean artwork stands out these days. Some parts of the world–such as the vehicle wrap industry–could use more of it.

I make a point to tell new clients that when B2B started 12 years ago, a vehicle wrap grabbed attention simply because the general public had never seen anything like it. Nowadays, every sign shop coast-to-coast is a car wrap guru. And most are attempting to include every last detail about your company. It's way too much for the consumer to digest in the 5 seconds your company vehicle is in view. It's ten pounds of potatoes in a five pound bag. Where will they look first? What will they remember? Anything at all? Our goal should be pushing consumers to your website, not regurgitating all of the content onto your Ford Aerostar.

So is 'hip' getting overplayed? Maybe. But good design will never go away. Put it into context and decide for yourself.

FastCo.DESIGN: What McDonald’s And Ikea Would Look Like, If Reborn As Hipster Brands

 

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